Grasslands and You

HELP SPREAD THE WORD!

Roadmap partners have identified the need to broaden communications to increase support for grasslands. This involves working with partners across sectors and regions to establish a shared understanding of the importance of grasslands, and co-creating a unified vision and messages about the importance of grasslands to share widely. A key engagement area for our outreach is urban and suburban audiences, and groups that are more likely to be geographically disconnected from grasslands and less aware of their personal relevance.

Does your organization have a Communications staff or a department? 
Please share this page with your team and encourage them to learn more about the Central Grasslands Roadmap and ways to get involved. For more information, contact us!

GRASSLANDS and YOU CAMPAIGN (2022)

Our initial outreach kicked-off with a coordinated social media campaign in summer 2022 .  The goal was to have as many Roadmap partners (and their fans!) as possible broadcasting “Grasslands and You” materials simultaneously over a span of several weeks.

The campaign launched with an official press release announcement. Each week thereafter focused on distinct themes: Outdoor Recreation, Food Security, Good for the Herd & Birds, Water for Many, Traditional Knowledge, Super Soil, and Immense Biodiversity. Special artwork, featured at the bottom of this page, was made freely available for everyone to use and share.

The campaign wrapped in mid-September with over 60 participating organizations sharing content on their social media platforms and reaching an estimated 250,000 people. View the campaign report here.

GRASSLANDS AND YOU GOES ON THE ROAD!

Some enterprising partners repurposed Grasslands and You campaign materials to use in displays at special events and programs. On the left, USDA Natural Resources Conservation Service South Dakota with their custom pull-up banner. (Click here to download the banner design in Adobe Illustrator format for customizing and printing — NOTE, large file size! 180MB) And on the right, Northern Great Plains Joint Venture’s tri-panel tabletop display.

GRASSLANDS AND YOU RESOURCES

Grasslands and You is a collection of creative assets and messages created to help you inform and inspire people about the many benefits that grasslands provide for human and wildlife communities.

HOW TO USE THE RESOURCES

Help spread the word about the importance of North America’s central grasslands on social media. “Grasslands & You” campaign assets on this page are freely available for you to post on your personal and organizational social media feeds.

For individuals: Most people are not aware of the challenges facing our grasslands; you can help inform and inspire your family and friends to learn more about the benefits that grasslands provide.

For organizations: Spread the word to your supporters, followers and fans to raise awareness about grasslands and the work your organization is doing to support grassland conservation. Provide calls-to-action and ways that people can get help or get involved.

Suggested hashtags:
#grasslandsandyou #grasslands #saveourgrasslands #grasslandbenefits #grasslandsforever #exploregrasslands #conservegrasslands #prairie #rangelands #actforgrasslands (ties to North American Grasslands Conservation Act)

SHARE ON SOCIAL MEDIA

DOWNLOAD “Grasslands and You” images and share with friends, family and supporters. Resources are available in Spanish and English.

Click here to download rectangular images optimized for Twitter and Facebook
Click here to download square images optimized for Instagram
Click here to download Grasslands & You illustrations without text

Outdoor Recreation
Grasslands are places to explore with birdwatching, hunting, fishing, hiking and many other recreational activities.

Food Security
Grasslands and rural agrarian communities are the backbone of North America’s food supply.

Good for the Herd—and Birds
Grasslands need grazers to thrive. Sustainable cattle ranching improves grassland health, provides jobs, food, and ensures habitat for wildlife.

Water for Many
Grasslands support watersheds, playas, rivers and streams—and recharge aquifers—ensuring clean, safe water for drinking, wildlife, agriculture and industry.

Traditional Knowledge
Indigenous peoples are finding connection by restoring traditions that provide benefits for grasslands and indigenous communities.

Immense Biodiversity
Flocks of birds, herds of elk and pronghorn, and butterflies amid flowers are vibrant examples of the many plants and animals found on grasslands.

Credit: Illustrations by Jessica French